An early obsession with packaging has led to me to re-creating iconic

products, simplifying their forms and adapting the original branding to include personalisation that is relevant to the recipient. I always try an include something that is appropriate to the original product, such as 'Hot & Spicy' for the tabasco sauce. When first seen they can just look like an advertisement for the product but on closer examination the 'personalisation' becomes apparent and hopefully will bring a smile!